About.

Lauren Meisner is an attention economy expert, founder and speaker based in Sydney.

She is the Founder & Director of Centennial World, an award-winning Gen Z media network reaching 15 million young people a month, and the founder of SponStudio, a platform democratising podcast advertising for indie creators and brands of any size.

Her work centres on one question: how does attention actually work online? She speaks and consults on the creator economy, audience behaviour, and how brands and media can earn attention rather than chase it.

Before founding her ventures, Lauren was a writer in digital publishing, with bylines in ELLE Australia, Harper's BAZAAR, and more. In 2019 she noticed a gap for a youth publisher covering internet culture, the creator economy and social media with the seriousness those subjects deserved, and built Centennial World to fill it.