// advisory
Advisory.
Lauren translates youth culture into commercial strategy for brands. Her consulting draws on bootstrapping Centennial World from an idea into a network reaching 20 million young people a month, and on running brand partnerships with companies like Samsung, Bumble and Afterpay. Engagements span three areas:
// what she does
Youth internet culture consultancy
Decoding Gen Z's online behaviour and translating that into commercial strategy that both consumer and B2B brands can act on.
Growth & audience advisory
Building and scaling online audiences through organic content strategy, drawn from bootstrapping Centennial World to 20 million monthly reach with no external capital.
Brand & partnership strategy
How to reach young audiences credibly through partnerships, creators and podcasts, informed by years running campaigns for global brands.
// selected clients
A selection of brands and partners Lauren has worked with across strategy, brand partnerships and podcasts.
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