Bootstrapping Centennial World
A standalone presentation at Blackbird's annual founder festival on Centennial World as a business — how Lauren transformed it from a digital publisher into a podcast network for youth audiences, entirely bootstrapped.
// on stage
Speaking.
Lauren speaks on the attention economy and new media. Her expertise lies in how young audiences actually pay attention online, and what brands and media have to do to earn it. She keynotes, moderates and joins panels across founder festivals, global tech summits and industry events, drawing on what she's learned building Centennial World from the ground up.
// talks & topics
01The attention economy & what counts as “authentic” attention
02“I Hate Ads:” Engaging Gen Z with branded content
03The future of media consumption for youth audiences
04Bootstrapping a modern media company
05The creator economy & content that cuts through
06Capitalising on cancel culture: Speaking Gen Z’s language online
07How TikTok democratised viral fame for both brands & creators
08Podcasting for Gen Z: Platforms, storytelling & promotion
// selected engagements
Media Extinction Or Evolution: If Tech Is Eating Journalism, Who's Watching The Watchdogs?
A panel on the future of journalism and trust, alongside Bronwen Clune (journalist at Capital Brief, moderating), Helen Zhang (co-founder of International Intrigue, former diplomat and deputy chief of staff in Eric Schmidt's office) and Tim Burrowes (founder of Mumbrella and author of Media Unmade).
The Future Of Media Consumption For Youth Audiences
Moderated a discussion between Ahmed Faid (Co-Founder & CEO of Dose of Society) and Stefano Fallaha (CEO of Podeo) on where and how the next generation consumes media, and what that means for publishers and platforms.
Networking In The Digital Age
A session on building real connection in an online-first world.
What Is "Authentic" Attention?
A panel on the attention economy and how we should define authentic attention in a feed that rewards everything but.
Engaging Gen Z With Branded Content
Two keynotes on how brands can best reach Gen Z, and how marketers can reach this anti-ad generation with branded content.
Creator Economy, Content & Platforms
Speaking on panels for Pinterest and Instagram on the creator economy, content and platforms, plus representing TikTok ANZ on Sunrise (Channel 7's morning program).
// on stage
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